Brand setup and brand memory
Set up a brand from your website, shape its voice in Brand Kit, and see what the agent remembers about it.
Read the guide, then turn it into a concrete plan for your brand.
A brand is the context Genfeed writes and generates inside. Everything you create is made for one brand, and the agent reads that brand's voice, visuals and saved memories each time it works. This article covers setting a brand up and how its memory behaves.
Create a brand
New accounts create their first brand during onboarding: enter your Website URL, choose Scan website, then Review and approve your brand guide. To add more brands later, open Settings → Brands in your organization and create one from there. Creating a brand does not require a new organization.
Brand Kit
Open the brand's settings and choose Brand Kit
(/{orgSlug}/{brandSlug}/settings/brand-kit). It has four tabs:
- Overview: a summary of the kit.
- Visual identity: colors, fonts, logo, reference images and watermark.
- Writing voice: tone, style, audience, values, messaging pillars, what not to sound like, and sample output.
- Strategy: content types, platforms, goals and frequency.
You can fill the kit three ways: scan your website, answer the guided interview, or write it by hand. Content rules & examples holds guidance such as writing rules and banned phrases.
The guided interview
For a brand with gaps in identity, voice or strategy, choose
Guided setup in Brand Kit and then Start
interview. It asks one question at a time across positioning,
identity, strategy and voice. The screen states "New interview: 10 credits.
Resume is free." You can also run the interview from agent chat with
/interview.
Brand memory
Brand memory is what the agent remembers about a brand between chats. Two kinds reach the agent:
- Saved memories. Ask the agent to remember a preference and it is saved to the brand.
- Performance insights. Once published posts collect analytics, Genfeed adds what is working to the brand's context.
To see exactly what the agent is given, open the brand's
Agent settings and then Agent context
(/{orgSlug}/{brandSlug}/settings/agent/context). It lists the
same context a chat turn uses: identity, voice, strategy, visual identity,
guidelines, injected memories, performance insights, retrieved knowledge and
active skills. Brand context is capped so it never crowds out the conversation,
and the page shows what was trimmed. From there, View memories
opens your memories and Run interview starts the interview.
Knowledge sources
Knowledge is separate from memory: it holds saved sources, such as documents and pages, that generations can retrieve and cite. Add them under the brand's Knowledge settings; the agent context page shows which ones a message would pull in.
Tips
- Run the website scan first, then edit. It is faster than starting blank.
- Be specific in Writing voice: "avoid sounding like" entries and sample output change results more than adjectives do.
- Check Agent context after big edits to confirm the change reached the agent.