Generate images and video in the Studio Playground: pick a type and model, add references, check the cost, and reuse results.
Read the guide, then turn it into a concrete plan for your brand.
Studio is where you generate images, video and other media from a prompt, using your brand's context. This article covers the Playground, which is the main place to generate.
Select your brand, open Studio, then
Playground
(/{orgSlug}/{brandSlug}/studio/playground). It is described as one
prompt bar for every asset type, enriched with your brand. Everything you
generate appears on the page.
Image and video generation accept references. For video you can add a Start Frame, an End Frame or a Video Reference. Some model combinations conflict, and Studio explains when they do; for example, one model uses frames or a video reference but not both. Choose Use as reference on a result to build on it.
Studio shows Estimated credits before you generate, and for video it factors in clip length. With your own provider key it shows Your API key · 0 credits. The balance available to you is shown beside the prompt. See How credits and billing work.
Results are saved to your library as assets. From a result you can Use in post, Remix or Vary it, and Move to Trash when you no longer need it.
Studio also includes storyboard runs, clips, turbo projects, motion compositions and a timeline editor. Administrators can switch individual surfaces on or off, so you may see only some of them.
Claude's connector creates drafts, schedules and reads analytics, but image, video and audio creation stay in Studio. Cursor's connection includes generation tools. See Connect Claude Code or Cursor.
