Instagram in OpenClaw, powered by Genfeed
Connect OpenClaw to Genfeed for Instagram. Bring your brand context, media tools, and posts into one creative workflow.

01 / Playbook + connector
Your tools.
Now connected.
Install the Genfeed playbook with this command, then configure the hosted MCP connector in your OpenClaw runtime using the URL below. Skill installation alone does not connect or authenticate Genfeed.
Playbook + connector
npx skills add genfeedai/agentSkills add the Genfeed playbook. To connect your account too, paste the setup prompt into OpenClaw with local shell access.
Setup prompt
Set up the Genfeed MCP server on this machine, with its agent playbook, for OpenClaw.
Endpoint: https://mcp.genfeed.ai/mcp
Claude endpoint: https://mcp.genfeed.ai/mcp/claude (the connector for every Claude client).
The Claude endpoint covers brands, drafts, scheduling and analytics. For image, video and audio generation in a Claude client, add the standard endpoint above as a second server named genfeed-media.
Authentication: browser OAuth (no API key required)
Setup reference: https://github.com/genfeedai/agent/blob/main/llms-install.md
Do this end to end:
1. Inspect the selected client's existing Genfeed plugins, skills, and MCP configuration. Preserve unrelated configuration and use the existing Genfeed installation when present. Set up only this client; ask which client to use if you cannot identify it.
2. For Claude Code, install the dedicated content plugin with /plugin install genfeed --marketplace genfeedai/agent (Claude Code 2.1.275 or newer). For Claude chat, Desktop, Cowork and other Claude clients, skip playbook installation and connect through their supported OAuth flow instead. Never run skills add for any Claude client. For non-Claude clients, install the Genfeed playbook with npx skills add genfeedai/agent and select only the intended client in the installer. Skip this step if the playbook is already available through an installed Genfeed plugin, extension, or standalone skill. Installing skills alone does not configure or authenticate MCP.
3. If Genfeed MCP is not already configured, add the remote Streamable HTTP server for the selected client using browser authorization:
- Only if the selected client is Claude Code: claude mcp add --transport http genfeed --scope user https://mcp.genfeed.ai/mcp/claude
- Only if the selected client is Codex: codex mcp add genfeed --url 'https://mcp.genfeed.ai/mcp?profile=studio'
- For Codex only, equivalent user-level ~/.codex/config.toml:
[mcp_servers.genfeed]
url = "https://mcp.genfeed.ai/mcp?profile=studio"
For other clients, follow their supported remote MCP configuration. Claude and Cowork use the Claude endpoint, and add the standard endpoint above as a second server named genfeed-media only when the user asks for image, video or audio generation; other clients use the standard endpoint above. Do not duplicate a server provided by an installed plugin.
4. Only for Claude Code: Open /mcp inside Claude Code, select genfeed, and authenticate. Sign in and approve access in your browser, then return to Claude Code.
Only for Codex: Run codex mcp login genfeed if authorization did not open during setup. Sign in and approve access in your browser, then return to Codex.
For other clients, open their OAuth connection flow. Authenticate only the selected client.
5. Ask the user to complete consent in their browser. Never request tokens or passwords in this chat. If authorization is denied or expires, restart the client authorization flow.
6. Verify access with read-only get_account and get_brands calls (list my Genfeed brands); request only the profile section from get_account. A copied command, registered plugin source, or server list entry alone does not verify authorization.
7. Do not generate content, schedule, publish, or resolve approvals during setup. Report skill installation, MCP configuration, and authenticated verification separately, including any remaining user step. Claude requires OAuth. If another client does not support OAuth, direct its user to Genfeed's guided setup for the advanced manual-key path.Genfeed connector URL
https://mcp.genfeed.ai/mcpSign in to Genfeed in your browser. Then ask OpenClaw to show your brands to check the connection.
Connect your Instagram account in Genfeed once to make it available to OpenClaw.
What can you ask OpenClaw to do on Instagram?
Ask in plain language. Genfeed holds posts for review before anything goes to Instagram.
“Create a 5-slide Instagram carousel from our latest case study.”
“Generate a vertical Reel from this product brief and write the caption.”
“Schedule the approved carousel for Wednesday at 6pm.”
Instagram content Genfeed creates
Everything OpenClaw can make for Instagram through Genfeed.
AI Reels generation with trending audio suggestions and caption overlays
Feed post and carousel image generation with brand-consistent aesthetics
Story templates with interactive elements like polls and question stickers
Hashtag strategy recommendations based on niche analysis and reach potential
Visual content calendar to plan and preview your Instagram grid layout
Connect Instagram to other AI agents
OpenClaw and Instagram: frequently asked questions
Can OpenClaw post to Instagram?
Yes. Once your Instagram account is connected in Genfeed, OpenClaw can draft, schedule, and publish Instagram posts through the Genfeed MCP server.
Do I need a Instagram API key?
No. You connect Instagram in Genfeed once by signing in. OpenClaw reaches Genfeed over MCP with browser OAuth and never sees your Instagram credentials.
Does OpenClaw publish to Instagram without my approval?
No. Genfeed holds posts for review, and you approve before anything goes to Instagram, unless you set up a workflow that publishes directly.
How do I connect OpenClaw to Genfeed?
Install the Genfeed playbook with this command, then configure the hosted MCP connector in your OpenClaw runtime using the URL below. Skill installation alone does not connect or authenticate Genfeed.
What URL do I connect?
Connect this client to: https://mcp.genfeed.ai/mcp.
Post to Instagram from OpenClaw.
Start on managed cloud, connect Instagram, then connect OpenClaw with the steps above.