12 AI image prompt briefs to hand your agent
Twelve image briefs you hand to an agent that already knows your brand. It writes the prompt, you run it — no placeholders left to fill in.
Read the guide, then turn it into a concrete plan for your brand.
Fill-in-the-blank prompt templates have a failure mode nobody admits to:
almost nobody fills them in. The brackets survive into the generator, and
[YOUR_PRODUCT] comes back rendered as literal text on a shopping
bag. Even when someone does replace them, they replace them badly — the
template asks for a lighting type and gets "good lighting".
So these twelve are not templates. They are briefs you hand to an agent. Each one states the job, hands the creative decisions to whatever already knows your brand, and pins the two or three constraints that actually break the image if they slip. The agent writes the prompt. You run the prompt.
How to run a brief
- Paste the brief into your Genfeed agent, or any agent holding your brand context — palette, product photography, audience, tone.
- The agent returns a finished image prompt with every specific already chosen.
- Read it. Change anything you disagree with — you are reviewing a draft, not accepting an oracle.
- Run it in your image model.
The agent supplies what a template structurally cannot: it knows your palette is warm neutrals, that your audience skews B2B, that your last six product shots used hard side light. A bracket cannot know any of that, which is why the brief outperforms the template even when the template is filled in honestly.
If you want the reasoning underneath — why lighting, style, and composition have to be named at all — start with how to prompt AI images, videos, and audio.
1. Product shot
Drops your product into a real scene with light that agrees.
Write one image-generation prompt for a product shot placing our hero
product in a real-world scene.
Choose the scene, camera angle, and lighting from what you know about our
brand and who buys from us. Non-negotiable: shadow direction and colour
temperature on the product must match the scene's light source, and the
product's shape, materials, and branding stay unmodified.
Return the prompt only, as a single paragraph.2. Model and product
Write one image-generation prompt for an advertising shot of a person
using our product.
Pick the model's demographic, wardrobe, pose, and setting to match who
actually buys from us, not who we wish bought from us. Non-negotiable: the
product stays unobstructed and recognisable at thumbnail size.
Return the prompt only.3. Colourways
Write one image-generation prompt rendering our product in a new colourway
drawn from our brand palette.
Choose the colour and where it is applied. Non-negotiable: silhouette,
materials, hardware, and logo placement stay identical to the reference —
colour is the only thing that changes.
Return the prompt only.4. Background swap
Write one image-generation prompt moving an existing subject of ours into
a new background.
Choose a background that fits the campaign we are currently running.
Non-negotiable: re-light the subject to match the new scene — edge light,
contact shadow, and colour cast all have to agree, or the composite reads
as a cut-out.
Return the prompt only.5. Style transfer
Write one image-generation prompt restyling an existing image of ours.
Choose a style our audience reads as quality rather than as novelty. Name
the medium, the era, and the surface qualities explicitly; do not name a
living artist. Non-negotiable: the subject stays recognisable.
Return the prompt only.6. Scene composite
Write one image-generation prompt combining two of our reference images
into a single scene.
State explicitly which element comes from which reference, and decide which
reference sets the lighting. Non-negotiable: one light direction and one
colour temperature across the whole frame.
Return the prompt only.7. Hero banner
Wide compositions need deliberate empty space, or the headline lands on someone's face.
Write one image-generation prompt for a wide hero banner for our current
campaign.
Choose subject, style, and palette from our brand. Non-negotiable: the
subject sits on one third, the opposite third stays clean negative space
for a headline, and nothing load-bearing falls in the top 15% where the
navigation sits. State the aspect ratio inside the prompt.
Return the prompt only.8. Video thumbnail
Write one image-generation prompt for a 16:9 thumbnail for our next video.
You know the topic and our channel's visual language — set expression,
colour, and framing from that. Non-negotiable: high contrast, one focal
subject filling one half, the other half clean for a text overlay, and the
whole thing legible at 320px wide.
Return the prompt only.9. Flat lay
Write one image-generation prompt for an overhead flat lay of our products.
Choose which items, the surface, and the arrangement. Non-negotiable: even
diffused light with minimal shadow, our brand palette, and one clear empty
region reserved for copy.
Return the prompt only.10. Character consistency
The one brief that returns two artefacts. The identity block is the asset — the scene prompt is disposable.
Write two things for our recurring character: a reusable identity block,
and one scene prompt that uses it.
The identity block fixes age, build, hair, eyes, distinguishing features,
wardrobe, and render style in specific, repeatable language — no adjectives
a second reader could interpret differently. The scene prompt varies only
setting and action.
Save the identity block to brand context so every future generation reuses
it verbatim.11. Explainer graphic
Write one image-generation prompt for a diagram explaining a single concept
from our product.
Choose the concept, the number of stages, and the wording of each label.
Non-negotiable: flat vector, our brand palette, generous whitespace, no
decorative clutter, and every label spelled out verbatim in the prompt so
the model does not invent its own text.
Return the prompt only.12. Seasonal adaptation
Write one image-generation prompt adapting an existing campaign image of
ours for the season we are heading into.
Choose the seasonal cues and how far to shift palette and light quality.
Non-negotiable: the product's shape, materials, and branding are untouched,
and seasonal elements never overlap the product.
Return the prompt only.When to overrule the agent
The brief hands over the creative decisions on purpose, but three of them are worth taking back by hand:
- Anything legally load-bearing. Claims, certifications, and pack copy get typed by you, not inferred.
- A look you have already validated. If a shot converted, pin its lighting and framing in the brief instead of re-rolling the dice.
- Faces you reuse. Character identity belongs in a saved identity block, not in whatever the agent improvises this session.
Everything else is better delegated. An agent that has read your last fifty posts has a sharper sense of your visual language than a bracket does — and, unlike a bracket, it never ships to the generator unfilled.